Clever Marketing: Using Pinball To Promote A Credit Card

So how does a bank promote their new unlimited cashback credit card for us to notice it? They tap into popular culture and see what is currently hot!

As we all know, pinball is going gangbusters all around the world, so Standard Chartered Bank thought they’d cleverly use a pinball playfield, not just as a metaphor, but to get their message across about their new credit card – a simply brilliant piece of marketing! We may need this credit card for our next pinball machine purchase *winks*

Keep flippin’!


source: Standard Chartered Bank

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