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You are here: Home / History / Atari Lynx: the first colour handheld device

Atari Lynx: the first colour handheld device

February 13, 2012 By ausretrogamer

The Handy from Epyx was the brainchild of David Morse, Dave Needle and the legendary RJ Mical. All three were the masterminds behind the Amiga. The collaboration of the handheld device was done on a napkin in August 1986 – well before anyone else had thought of a portable gaming device like this. The Handy was the first full colour, 16-bit portable device. There are arguments till this day about how many ‘bits’ this device had. For me, it was, and still is 16-bit.

Epyx, not having the finances to take the product to market themselves were planning on selling the technology to Nintendo. Little did they realise, Nintendo was already working on their own portable device, the Game Boy.

When the Nintendo deal fell through for the Handy, Epyx approached none other than Jack Tramiel, owner of Atari at the time. Atari had attempted to create their own portable device (the Atari 2200), however, they could not get it right, so the Handy was perfect timing for them. The Handy became the Atari Lynx and the rest as they say, is history.

The Atari Lynx was released in the US in 1989 (1990 in the UK). The price of the unit was $100 more than the Game Boy. This price disparity, and the fact that Nintendo bundled the killer app Tetris with their unit, basically killed the market share for Atari’s new portable device. The original Lynx unit was bulky and also suffered from a short battery life – it chewed the 6 x AA batteries in no time when compared to the Game Boy. This just added to the woes of the Lynx.

Atari eventually released the Lynx II, which was half the price of the original unit and was also smaller and cheaper to manufacture. The Lynx II introduced stereo sound and a pause button. This newer version also had longer battery life – a relief for avid fans.

As Atari thought they were on a winner with the Lynx II, along came Sega’s Game Gear in 1991. Although the Lynx was far superior than the Game Gear, it could not compete with Sega’s vast advertising budget and resources. The Game Gear was also backward compatible with the extensive library of Master System games.

Even though Atari’s Lynx was relegated in the portable device market by the Game Boy and later by the Game Gear, it was still home to some awesome games and arcade conversions like: Chip’s Challenge, Klax, California Games, Blue Lightning, Rampart, Lemmings, Roadblasters, Paperboy, Rampage, STUN Runner, Xenophobe, Xybots and Zarlor Mercenary.

The Lynx fate was sealed in the early 90’s, not due to inferior hardware, but to better and smarter marketing from the likes of Nintendo and Sega. The device enjoys a cult following till this day in the retro gaming realm. So, do yourself a favour, grab a Lynx II. You will not be disappointed.

 

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Filed Under: History Tagged With: atari lynx, Classic retro gaming, Retro Gamer, Retro Gaming

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Comments

  1. Nintendo Legion says

    February 13, 2012 at 11:04 am

    I wasn’t aware that the Amiga guys created the Lynx ! That is a great pedigree. Oh, and they came up with it in 1986 ! Wow, imagine if it was released a few years before the Gameboy.

Trackbacks

  1. Get Your Atari On! | AUSRETROGAMER says:
    June 17, 2014 at 12:10 pm

    […] Over the last few years, we have written a few Atari pieces, from 8-bit battles between the XEGS and the C64, to lesser known Atari facts, book reviews and even a homage to one of my favourite handhelds, the Atari Lynx! […]

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